http://hbswk.hbs.edu/archive/4835.html
the faux window
(www.wisegeek.com)
A window of opportunity is a brief period of time in which it is particularly advantageous to do something. Often, a window of opportunity closes quickly, meaning that someone must take a decisive action at the time or risk wondering what would have happened had he or she acted. When a window of opportunity emerges, some people say that “opportunity is knocking,” suggesting that someone would be a fool to ignore the chance.
How will you defend your position?
Suppose you can beat your competitors to the punch and establish an early lead; how will you defend that beachhead against the inevitable attack by competitors? Can you develop a strong distribution network, process expertise, brand recognition, proprietary technology, deep relationships with customers, or other resources that will keep rivals at bay? In a dynamic market such as China, it will be impossible to sustain these defenses forever. It is, however, critical to consider how you can fortify your position long enough to build a war chest to seize the next golden opportunity or survive sudden-death threats.
------------------------------------------------------------------------------------------------------------------------------------------------seize/sēz/
Verb:
- Take hold of suddenly and forcibly: "she jumped up and seized his arm".
- Capture (a place) using force.
Synonyms:
catch - grasp - grab - take - capture - apprehend - grip
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catch - grasp - grab - take - capture - apprehend - grip
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pro·pri·e·tar·y/prəˈprī-iˌterē/
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adjective. possessive - possessory - patent
noun. ownership - owner - property - proprietor - possession
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beach·head/ˈbēCHˌhed/
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bridgehead
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Why is the $20 bill still on the ground?
~Find The Scripture That Talks About that money will be flowing in the streets, and will be useless.
~explain the wash cycle of money now
There are, however, convincing answers to the question. The most compelling answer to the question of why the $20 bill is on the ground is that a change in the broader context is just now creating the opportunity. The need for children's nutritional drinks, for example, arose from China's one-child policy. Demand for bottled water arose, in part, from the degradation of drinking water resulting from rapid industrialization. Growing nationalist sentiment created demand for a Chinese cola, which spiked with the bombing of the Chinese embassy in Belgrade. Before concentrating their resources, entrepreneurs and managers should ask themselves what changed in regulatory, market, technical, or social context to generate this opportunity right now. If they cannot point to a specific change, the apparent golden opportunity may be fool's gold.
Definition for industrialization:
| the development of industry on an extensive scale. |
1 a: an attitude, thought, or judgment prompted by feeling : predilection b: a specific view or notion : opinion
2 a: emotion b: refined feeling : delicate sensibility especially as expressed in a work of art c: emotional idealism d: a romantic or nostalgic feeling verging on sentimentality
3 a: an idea colored by emotion b: the emotional significance of a passage or expression as distinguished from its verbal context
na·tion·al·ist/ˈnaSHənəlist/
1 a: an attitude, thought, or judgment prompted by feeling : predilection b: a specific view or notion : opinion
2 a: emotion b: refined feeling : delicate sensibility especially as expressed in a work of art c: emotional idealism d: a romantic or nostalgic feeling verging on sentimentality
3 a: an idea colored by emotion b: the emotional significance of a passage or expression as distinguished from its verbal context
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noun. nationalistic
adjective. nationalistic - national
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Can competitors pounce right now?
Sometimes good companies see an opportunity, have strong incentives to pursue it, and still fail to execute. Rivals may, of course, simply lack the resources required to pursue an opportunity. Recall how
multinationalsplural of mul·ti·na·tion·al
Definition of 'onslaught' |
| 1. (n.) onslaught an onset or assault, esp. a vigorous one. | ||
| noun) onslaught a
sudden and severe onset of trouble 2. (noun) attack, onslaught, onset, onrush (military) an offensive against an enemy (using weapons) "the attack began at dawn" |
acquisitionsplural of ac·qui·si·tion (Noun)
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fleet·ing/ˈflētiNG/
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transient - transitory - fugitive - ephemeral - passing
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Do competitors have incentives to pursue an opportunity right now? Rivals may lack the incentives to pursue an opportunity even if they notice it. The market size may be too small relative to alternatives. The multinational personal computer companies, for example, all knew China was an important market in the 1980s, but the market was still small relative to Japan, North America, and Western Europe, which were booming with explosive growth. Pursuing a golden opportunity may also force established players to destroy their current profit base. Zong, for example, reckoned that Coke would sacrifice market share in rural areas rather than sacrifice profits by matching Future Cola's lower prices. The new opportunity may not serve the needs of a competitor's existing customers, and therefore may fail to gain funding.4
| The three windows of opportunity model focuses on timing-based competition. |
How quickly will competitors spot the opportunity?
The question is not whether strong competitors will notice a golden opportunity—they always do if it is truly golden—but when they spot it. Sometimes competitors' strategic frames slow their opportunity recognition. Strategic frames are mental models dictating how executives interpret their industry, competitors, customers, and strengths.
Existing frames influence how quickly executives identify new opportunities. In assessing the speed of potential rivals' responses, you should try to understand their strategic frames—how they are likely to interpret the situation, and when they will spot the opportunity. This gives you some estimate of how much time you have. Good competitors may fail to notice golden opportunities for various reasons. They might simply lack the situational awareness necessary to spot an opportunity. Expatriate managers, for example, would have had little chance of understanding how China's one-child policy would lead to malnutrition. Foreign competitors may view the Chinese market through the lens of their home market, making them slow to spot local opportunities. At some point, of course, competitors will wake up, smell the opportunity, and bring their resources to bear.
frames:Find the sheet that talks about notice how the frame of the bottomless pit is framed with i think they said demons.
Part of getting the timing right is staying under rivals' radar screens long enough to dig in before they respond. At that point, it may be too costly for even deep-pocket competitors to dislodge an early entrant. Companies can buy time by framing the opportunity as outside their rivals' core business. Internet pioneer Netscape, for instance, rushed to an early lead by framing its software as a "Web browser" compatible with Microsoft's operating system. When Netscape's CEO reframed the company's product as a "desktop" alternative to Microsoft products, he put his start-up squarely in the cross-hairs of the richest and most feared software company in history, with predictable results.
pi·o·neer/ˌpīəˈni(ə)r/
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dis·lodge/disˈläj/
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expel - oust - drive out - evict
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Definition for netscape:
| Web definitions: |
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A slang term referring to an instance in which a company gets hurt materially or put out of business as a result of head-to-head competition with Microsoft. Microsoft's size, resources and expertise mean there is always a risk that the company will steal market share. Many competitors have tried to beat the software giant and ended up suffering serious damage.
(http://www.answers.com/topic/netscape)
____________________________________________
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*Internet pioneer Netscape
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predictable results. explain why i took that particular piece out of the paragraph.
To differentiate
pe·riph·er·al/pəˈrifərəl/
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adjective. circumferential - marginal
noun. peripheral device
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es·sence/ˈesəns/
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substance - gist - pith - marrow - nub - core - being
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forgetful - unmindful
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pe·riph·er·al adj \pə-ˈri-f(ə-)rəl\
Definition of PERIPHERAL
dis·till
dis·tilleddis·till·ing
Transitive verb
1: to let fall, exude, or precipitate in drops or in a wet mist
2a: to subject to or transform by distillation <distill molasses into rum> b: to obtain by or as if by distillation <distill whiskey> <able to distill humor from personal loss> c: to extract the essence of : concentrate
intransitive verb
1
a: to fall or materialize in drops or in a fine moisture b: to appear slowly or in small quantities at a time
2
a: to undergo distillation b: to perform distillation
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dis·till/disˈtil/ |
res·o·nate/ˈrezəˌnāt/
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entrenchedpast participle, past tense of en·trench (Verb)
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en·trant/ˈentrənt/
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participant - participator
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Three windows of opportunity
Golden opportunities hold out the promise of great rewards but generally require risky concentration of resources without the benefit of knowing whether the bet will pay off. The critical question is clear: How do entrepreneurs and managers recognize a golden opportunity from fool's gold before putting all their chips on the table to pursue it? The obvious questions are whether an unmet customer demand exists and how big the market might be if a company filled that demand. [Qinghou] Zong, [founder of the leading beverage company Wahaha] for example, knew from personal experience that parents were concerned about their little emperors' nutrition, and calculated that he could make a killing even if he served only a modest fraction of the country's 300 million children.
These questions of whether the customer need is real and the potential market big enough to constitute a golden opportunity are critical. They are also painfully obvious, and we add little by reminding managers to address them. The tougher question is whether the timing is right to concentrate resources to pursue the opportunity.
People often use the phrase window of opportunity to describe a time period during which an opporunity must be seized or lost (perhaps forever). The notion of a window that opens for a while and then closes highlights the fleeting nature of opportunities, where timing is everything. Too early can be as bad as too late.
The reality of golden opportunities, however, is more complicated. Entrepreneurs and managers must consider not just one, but multiple, windows of opportunity—including customers, competitors, capital markets, technical evolution, and government policy among others. To further complicate matters, these windows vary in importance over time and are constantly shifting—opening a crack or threatening to close altogether. As a result, entrepreneurs must get the timing right to get through the windows that matter.
Definition of 'Capital Markets'A market in which individuals and institutions trade financial securities. Organizations/institutions in the public and private sectors also often sell securities on the capital markets in order to raise funds. Thus, this type of market is composed of both the primary and secondary markets. |
Read more: http://www.investopedia.com/terms/c/capitalmarkets.asp#ixzz1i6728qyi